SilberArrows LLC (hereinafter referred to as “SilberArrows” or “We” or “Us”) appreciates your interest in our company and our social media presences and your visit to our website (together also referred to as “Online Offer”).
SilberArrows respects your privacy
The protection of your privacy when processing personal data and the security of all business data are important concerns for us, which we take into account in our business processes. We process personal data collected during your visit to our online offers confidentially and only in accordance with legal requirements. Data protection and information security are part of our corporate policy and thus we process your personal and/or business data in line with Dubai`s Federal Decree-Law No. 45 of 2021 regarding personal data protection (the Data Protection Law), the General Data Protection Regulation (GDPR).
The person responsible for processing your data is SilberArrows LLC
Our contact details are as follows:
Al Manara Road, Al Quoz 1,
Dubai, UAE, P.O. Box 185095
WhatsApp: +971 (0)58 554 7090
Phone: +971 (0)4 380 5515
Fax: +971 (0)4 380 5516
Collection, processing and use of personal data
Personal data is any information relating to an identified or identifiable natural person, for example, names, addresses, telephone numbers, e-mail addresses, contract, booking and billing data that are an expression of a person’s identity.
We collect, process and use personal data (including IP addresses) only if there is a legal basis for doing so or if you have given us your consent.
Databases or data sets that include Personal Data may be breached inadvertently or through wrongful intrusion. Upon becoming aware of a data breach, we will notify all affected individuals whose Personal Data may have been compromised, and the notice will be accompanied by a description of action being taken to reconcile any damage as a result of the data breach. Notices will be provided as expeditiously as possible after which the breach was discovered.
Processing purposes and legal basis
We and service providers commissioned by us process your personal data for the following processing purposes:
- Provision of this online offer (legal basis: contract performance or legitimate interest on our part in direct marketing, as long as this is done in accordance with data protection and competition law requirements).
- To identify malfunctions and for security reasons (legal basis: fulfillment of our legal obligations in the area of data security and legitimate interest in the elimination of malfunctions and the security of our offers).
Every time you use the Internet, certain information is automatically transmitted by your Internet browser and stored by us in so-called log files. The log files are stored by us for a short period of time to investigate malfunctions and for security reasons (e.g., to clarify attempted attacks) and then deleted. Log files whose further storage is required for evidentiary purposes are exempt from deletion until final clarification of the respective incident and may be passed on to investigating authorities in individual cases. The following information in particular is stored in the log files:
- IP address (Internet Protocol address) of the end device from which the online offer is accessed;
- Internet address of the website from which the online offer was accessed (so-called origin or referrer URL);
- Name of the retrieved files or information;
- Date and time as well as duration of the retrieval;
- amount of data transferred;
- Operating system and information on the Internet browser used, including installed add-ons (e.g., for Flash Player);
- http status code (e.g., “request successful” or “requested file not found”).
Processed data categories
The following categories of data are processed:
- Communication data (e.g., name, phone, email, address, IP address anonymized).
- Vehicle data (e.g., vehicle manufacturer, model, type, year of manufacture, chassis number, KW / PS, engine capacity, fuel consumption, license plate number)
- Booking data (e.g., service or repair date, service and repair work to be performed, etc.)
- Vehicle service or repair history
- Location data / transaction data
If you contact us and send us general enquiries the contact details you provide, will be stored and used by us to fulfil the purpose associated with the transmission, e.g., to process your enquiry or in the event of follow-up questions.
The basis for this storage and use of your personal data is your consent, which you give us separately before sending your request. Insofar as you provide us with your personal data for the purpose of responding to your questions. Without this information, we cannot process your request.
You have the right to revoke your consent to the data processing described above at any time with effect for the future. In this case, we will no longer process your data. Your personal data will be deleted even without your revocation in any case if we have processed your request or if the storage is inadmissible for other legal reasons.
Service bookings online
For our appointment bookings, we obtain your Name, E-mail, Phone Number, Registration number (number plate). The data you provide us with will also only be used for the purpose of your contact, bookings, or appointments and the services carried out. The legal basis for processing your data when booking an appointment is the preparation for a contract.
The data collected in this respect will be deleted as soon as processing is no longer necessary, or you revoke your consent. However, we must also observe retention periods under tax and commercial law.
The data collected in respect of our “Book A Service” feature is processed on our behalf by Autologica (www.autologica.com).
Administration, financial accounting, office organization, contact management
We process data in the context of administrative tasks as well as organization of our operations, financial accounting and compliance with legal obligations, such as archiving. In this regard, we process the same data that we process in the course of providing our contractual services. The purpose and our interest in the processing lies in the administration, financial accounting, office organization, archiving of data, i.e., tasks that serve the maintenance of our business activities, performance of our tasks and provision of our services. The deletion of data with regard to contractual services and contractual communication corresponds to the data mentioned in these processing activities.
In this context, we disclose or transfer data to the tax authorities, consultants, such as tax advisors or auditors, as well as other fee offices and payment service providers.
Furthermore, based on our business interests, we store information on suppliers, event organizers and other business partners, e.g., for the purpose of contacting them at a later date. This data, most of which is company-related, is generally stored permanently.
Passing on data to other responsible parties
Your personal data will only be passed on to other responsible parties if this is necessary for the fulfillment of the contract, if we or the third party have a legitimate interest in passing on the data, or if we have your consent to do so. For details on the legal basis and the recipients or categories of recipients, please refer to the section Processing purposes and legal basis. In addition, data may be transferred to other responsible parties, insofar as we should be obliged to do so due to legal provisions or by enforceable official or court order.
Service providers (general)
We commission external service providers with tasks such as sales and marketing services, contract management, programming, data hosting and hotline services. We have carefully selected these service providers and monitor them regularly, in particular their careful handling and safeguarding of the data stored with them. All service providers are obligated by us to maintain confidentiality and to comply with legal requirements.
Transfer to recipients outside the UAE
We may also transfer personal data to recipients located outside the UAE in so-called third countries. In this case, we ensure before the transfer that either an adequate level of data protection exists at the recipient or that your consent to the transfer has been obtained.
You can obtain from us an overview of the recipients in third countries and a copy of the specifically agreed arrangements for ensuring an adequate level of data protection. Please use the information in the Contact section for this purpose.
Duration of storage; retention periods
We generally store your data for as long as is necessary to provide our online offering and the associated services, or for as long as we have a legitimate interest in continuing to store it (e.g., we may still have a legitimate interest in postal marketing even after a contract has been fulfilled). Thereafter, we delete your personal data with the exception of such data that we must continue to store in order to fulfill legal obligations (e.g., we are obliged to retain documents such as contracts and invoices for a certain period of time due to retention periods under tax and commercial law).
All your data collected on the SilberArrows website for the purpose of market research will be used exclusively for SilberArrows internal purposes and will not be passed on to third parties. They will be deleted when their knowledge is no longer necessary for market research.
Data processing due to legal requirements / protection against misuse / rights of third parties
SilberArrows is entitled to process your personal data insofar as this is necessary to fulfil legal obligations. For this purpose, SilberArrows may transfer this data in particular to authorities, law enforcement agencies and courts. In this case, the transfer of your data is required for compliance with a legal obligation to which we are subject. SilberArrows is further entitled to process personal data if and to the extent necessary to detect or prevent misuse of this website or to enforce claims of SilberArrows, its employees or users, whereby the data processing in these cases is necessary to protect these aforementioned legitimate interests of SilberArrows.
Direct marketing in the context of a customer relationship
We use the data you provide to fulfil and process our contract and to respond to your enquiries in accordance with Art. 6 para. 1 p. 1 b) GDPR or on the basis of your consent in accordance with Art. 6 para. 1 p. 1 a) GDPR. Insofar as you have also given us separate consent to process your data for consulting, quotation and advertising purposes, SilberArrows is entitled to contact you for these purposes via the communication channels you have ticked in this consent.
Legal defense and enforcement of our rights
The legal basis for the processing of your personal data in the context of legal defense and enforcement of our rights is our legitimate interest.
The purpose of processing your personal data in the context of legal defense and enforcement of our rights is the defense against unjustified claims and the legal enforcement and assertion of claims and rights. Your personal data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected.
The processing of your personal data in the context of legal defense and enforcement is mandatory for legal defense and enforcement of our rights. Consequently, there is no possibility for you to object.
To protect the security of your data during transmission, we use state-of-the-art encryption procedures (e.g., SSL) via HTTPS.
In exceptional circumstances and at our sole discretion, you may be offered to make an online payment using our payment link system through which a link is sent via email. For this purpose, we integrate the payment services from our third-party provider. When you make a payment, your payment data (e.g., name, payment amount, account details, credit card number) is processed by the payment service provider for the purpose of payment processing. For these transactions, the respective contract and data protection provisions of the respective providers apply. The payment service provider is used on the basis of contract processing and in the interest of a smooth, convenient and secure payment process. Insofar as your consent is requested for certain actions, the legal basis for data processing; consents can be revoked at any time for the future.
The data processed by the payment service include the payment data mentioned above. The information is necessary to carry out the transactions. However, the customer data entered is only processed by the payment service provider and stored by them. Furthermore, we cannot exclude that data of the payment service provider is transmitted to credit agencies. This transmission is intended, for example, to check identity and creditworthiness. In this regard, we refer to the terms and conditions and privacy policies of the respective payment service providers.
General technical organizational measures
The SilberArrows website is behind a software firewall to prevent access from other networks connected to the Internet. In addition, only employees who need the information to perform a specific job are granted access to personally identifiable information. These employees are trained in security and privacy practices and treat your information confidentially.
Secure transfer of your data
In order to best protect the data, we store against accidental or intentional manipulation, loss, destruction or access by unauthorized persons, we use appropriate technical and organizational security measures. The security levels are continuously reviewed in cooperation with security experts and adapted to new security standards.
The exchange of data to and from our website is always encrypted. We offer HTTPS as the transmission protocol for our website, in each case using the current encryption protocols.
In addition, we offer our users content encryption as part of the contact forms and for applications. The decryption of this data is only possible for us. In addition, there is the option of using alternative communication channels (e.g., the postal service).
These tools create usage profiles with the help of advertising cookies or third-party advertising cookies, so-called web beacons (invisible graphics also called pixels or tracking pixels) or comparable technologies. These are used for interest-based advertising and to control the frequency with which the user sees certain ads. The responsible party for the processing of data in connection with the tools is the respective provider. The providers of the tools may also pass on information to third parties for the aforementioned purposes. In this context, please refer to the data protection information of the respective provider.
Please note that when using the tools, your data may be transferred to recipients outside the EEA where there is no adequate level of data protection (e.g., USA). For details, please refer to the following description of the individual marketing tools.
Our web site uses Google Analytics to design and improve the web site according to your needs. Google Analytics uses so-called cookies, which are stored on your terminal device, and which enable an analysis of your use of the website. The information generated by the cookie is usually transferred to a Google server in the USA and stored there. We use the extension of IP anonymization (so-called IP masking) on this website, i.e., your IP address is shortened beforehand by Google. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
On behalf of SilberArrows, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.
Google’s services also include reports on the effectiveness of our advertising measures (including across devices), on the demographics and interests of our users, as well as functions for the cross-device delivery of online advertising if you are the owner of a Google account and have consented to the personalization of advertising (“Ads Personalization”).
You can object to the collection or analysis of your data by Google Analytics by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout.
The data sent by us and linked to cookies, user IDs (e.g., user ID) or advertising IDs are automatically deleted after 14 months.
We use Hotjar to better understand usage patterns, to better understand the needs of our users and to optimize our services and user experience. Hotjar enables us to better understand the user experience on our sites (i.e., how long users spend on which of our sites, which links they click, what they like and dislike, etc.) so that we can tailor our offerings based on user feedback.
We use so-called social plugins of various social networks in our online offer, these are described individually in this section.
When using the plugins, your internet browser establishes a direct connection to the servers of the respective social network. This provides the respective provider with the information that your internet browser has accessed the corresponding page of our online offer, even if you do not have a user account with the provider or are not currently logged in to it. Log files (including the IP address) are transmitted by your Internet browser directly to a server of the respective provider and may be stored there. The provider or its server may be located outside the UAE (e.g., in the USA).
The plugins represent independent extensions of the social network providers. We therefore have no influence on the scope of the data collected and stored by the providers of the social networks via the plugins.
If you do not want the providers of the social networks to receive and possibly store or further use data about this online offer, you should not use the respective plugins.
Communication tools on social media platforms
We use communication tools on our pages on social media platforms (e.g., Twitter) to process messages that you send to us via the social media platform and to be able to offer you support.
If you send us a message via a social media platform, the message (and possibly other data we receive from the social media platform provider with the message, such as your name and file attachments) will be processed by us to process your request. In addition, we may analyze the data in aggregated and anonymized form to better understand the use of our social media platforms.
The personal data you provide to us may be transferred to the SilberArrows legal entity responsible for the inquiry (for example, if your inquiry relates to a product that another SilberArrows legal entity distributes). The legal basis for this type of processing results from our legitimate interests or an existing contractual relationship, if any. Your data will be deleted no later than 180 days after receipt of your message.
Our online offer may contain links to websites of third parties, providers not affiliated with us. After clicking on the link, we no longer have any influence on the collection, processing and use of any personal data transmitted to the third party when the link is clicked on (such as the IP address or the URL of the page on which the link is located), as the behavior of third parties is naturally beyond our control. We assume no responsibility for the processing of such personal data by third parties.
Our employees and the service companies contracted by us are obliged to maintain confidentiality and to comply with the provisions of the applicable data protection laws.
We take all necessary technical and organizational measures to ensure an adequate level of protection and to protect your data managed by us in particular against the risks of accidental or unlawful destruction, manipulation, loss, alteration or unauthorized disclosure or access. Our security measures are constantly being improved in line with technological developments.
Asserting User rights
Please use the information in the Contact Us section to assert your rights. In doing so, please ensure that we are able to clearly identify you.
- Right to information and disclosure:
You have the right to receive information from us about the processing of your data. To this end, you may exercise a right of access in relation to the personal information we process about you.
- Right of rectification and erasure:
You may request us to correct incorrect data. Insofar as the legal requirements are met, you may request the completion or deletion of your data.
This does not apply to data that is required for billing and accounting purposes or is subject to the legal obligation to retain data. However, to the extent that access to such data is not required, its processing will be restricted (see below).
- Restriction of processing:
You may request us – insofar as the legal requirements are met – to restrict the processing of your data.
- Data portability:
Insofar as the legal requirements are met, you may request that data you have provided to us be transferred in a structured, common and machine-readable format or – insofar as technically feasible – that the data be transferred to a third party.
- Objection to direct marketing
You can also object at any time to the processing of your personal data for advertising purposes (“advertising objection”). Please note that, for organizational reasons, there may be an overlap between your objection and the use of your data in the context of an already ongoing campaign.
- Objection to data processing on the legal basis of “legitimate interest”.
In addition, you have the right to object to data processing by us at any time, insofar as this is based on the legal basis of “legitimate interest”. We will then stop processing your data unless we can prove – in accordance with the legal requirements – compelling reasons for further processing that are worthy of protection and that outweigh your rights.
- Revocation of consent
If you have given us consent to process your data, you can revoke this consent at any time with effect for the future. The legality of the processing of your data until the revocation remains unaffected.
- Right of complaint to the supervisory authority:
You have the right to file a complaint with a data protection authority. To do so, you can contact the data protection authority responsible for your place of residence or federal state.
We reserve the right to change our security and data protection measures. In these cases, we will also adapt our data protection information accordingly. Therefore, please note the current version of our data protection notice.
If you would like to contact us, you can reach us at the address given in the “Person responsible” section. For suggestions and complaints regarding the processing of your personal data, please contact us prior