Privacy Policy

1. Introduction

SilberArrows respects your privacy and is committed to protecting personal data responsibly and in accordance with applicable UAE data protection requirements.

This Privacy Policy explains how SilberArrows collects, uses, stores, shares and protects personal data across its websites, landing pages, enquiries, bookings, customer communications and business operations.

2. Scope of This Policy

This Privacy Policy applies to all SilberArrows websites, landing pages and digital platforms, including but not limited to:

• www.silberarrows.com
• mercedes-benz.silberarrows.com
• portal.silberarrows.com/leasing/showroom
• portal.silberarrows.com/uv/showroom

Any other SilberArrows-operated domains, subdomains, landing pages or digital platforms.

It also applies to personal data collected through online forms, telephone calls, WhatsApp, email, showroom visits, workshop visits, leasing enquiries, service bookings, vehicle enquiries and related business activities.

3. Who We Are

SilberArrows operates through affiliated entities in the United Arab Emirates, including vehicle sales, servicing, diagnostics, repair services, leasing solutions and related automotive services.

For the purposes of this Privacy Policy, “SilberArrows”, “we”, “us” and “our” refer to the relevant SilberArrows entity handling your enquiry, booking, transaction or customer relationship.

4. Personal Data We May Collect

We may collect personal data including:

• Name
• Phone number
• Email address
• Address or location details
• Emirates ID, passport, driving licence or other identification documents where required
• Vehicle details, including make, model, VIN, registration number, mileage, service history and condition
• Enquiry details
• Service booking information
• Diagnostic and repair information
• Leasing or finance enquiry information
• Payment-related information
• Customer communication history
• Website usage information
• Marketing preferences
• Any other information you provide to us

We only collect information that is relevant to our business relationship, legal obligations, operational requirements or the services requested.

5. How We Collect Personal Data

We may collect personal data when you:

• Submit a form on our website or landing pages
• Contact us by phone, email, WhatsApp or social media
• Visit our showroom or workshop
• Request a quotation
• Book a service, inspection or diagnostic appointment
• Enquire about a vehicle
• Apply for or enquire about leasing or finance
• Purchase a vehicle, service, warranty or related product
• Make a payment
• Subscribe to marketing communications
• Use our websites or interact with our digital platforms

We may also receive information from third parties where relevant, such as finance providers, payment processors, recovery providers, insurers, suppliers, public authorities or service partners.

6. How We Use Personal Data

We may use personal data to:

• Respond to enquiries
• Arrange appointments, bookings, diagnostics and inspections
• Prepare quotations, invoices, agreements and customer documents
• Process vehicle sales, leasing enquiries and related transactions
• Manage service, repair and aftersales activities
• Confirm customer identity where required
• Process payments
• Communicate with customers
• Maintain customer and vehicle records
• Manage warranty, ServiceCare or related product enquiries
• Improve our websites, services, customer experience and internal processes
• Send marketing communications where permitted
• Comply with legal, regulatory, tax, accounting and record-keeping obligations
• Protect our rights, property, systems and business operations

7. Legal Basis and Purpose

We process personal data where it is necessary for legitimate business purposes, contractual purposes, customer service, compliance with legal obligations, protection of rights, or where consent has been provided.

Where we rely on consent, you may withdraw that consent where applicable, subject to legal or contractual limitations.

8. Marketing Communications

We may contact you with information about SilberArrows services, offers, updates, events or related products where permitted.

You may opt out of marketing communications at any time by using the unsubscribe option where available or by contacting us directly.

Even if you opt out of marketing, we may still contact you for non-marketing purposes, such as service bookings, vehicle enquiries, payments, agreements, safety issues or legal matters.

9. Sharing Personal Data

We may share personal data where necessary with:

• SilberArrows affiliated entities
• Finance providers and banks
• Payment processors
• Insurance providers where relevant
• Recovery, towing, logistics or transport providers
• Parts suppliers and technical service partners
• IT, hosting, website, CRM, analytics and software providers
• Marketing and advertising platforms
• Professional advisers, including legal, accounting and audit advisers
• Government authorities, regulators, courts or law enforcement where required

SilberArrows does not sell personal data.

10. International Transfers

Some service providers, platforms, software systems or cloud services used by SilberArrows may process or store data outside the United Arab Emirates.

Where this occurs, SilberArrows takes reasonable steps to ensure that personal data is handled securely and in accordance with applicable data protection requirements.

11. Data Security

SilberArrows applies reasonable technical, organisational and administrative safeguards to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.

No electronic system, website or communication method can be guaranteed to be completely secure. However, we take reasonable steps to protect the information we process.

12. Data Retention

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including:

• Customer service and aftersales support
• Business operations
• Legal and regulatory obligations
• Tax, accounting and audit requirements
• Warranty, service and vehicle history records
• Dispute resolution
• Legitimate business record-keeping

Retention periods may vary depending on the nature of the information and the reason it was collected.

13. Your Rights

Subject to applicable UAE law, you may have the right to request:

• Access to personal data held about you
• Correction of inaccurate or incomplete personal data
• Deletion of personal data where legally appropriate
• Restriction or objection to certain processing activities where applicable
• Withdrawal of consent where processing is based on consent
• Information about how your data is used or shared

Requests may be subject to identity verification, legal exceptions, business record requirements or other lawful grounds for retention.

14. Children’s Data

Our websites and services are not intended for children.

We do not knowingly collect personal data from children unless required in connection with a legitimate service, booking, transaction or legal requirement and provided by a parent, guardian or authorised person.

15. Website Analytics and Tracking

We may use analytics and tracking tools to understand website performance, visitor behaviour, marketing effectiveness and user experience.

This may include information such as device type, browser, pages visited, time spent on the website, referral source and general location data.

For more information, please see our Cookie Policy below.

16. Third-Party Websites

Our websites may contain links to third-party websites, platforms or services.

SilberArrows is not responsible for the privacy practices, content, security or policies of third-party websites.

You should review the privacy policies of any third-party websites you visit.

17. Updates to This Privacy Policy

SilberArrows may update this Privacy Policy from time to time.

Updated versions will be published on the website and will apply from the date of publication unless otherwise stated.

18. Contact

For privacy-related enquiries or requests, please contact: info@silberarrows.com